The Center for Media and Democracy (CMD) broke the story that the $12.9 billion-a-year natural and organic foods retailer Whole Foods Market had a policy of "don't ask, don't tell" when it comes to "conventional" -- or non-organic -- produce being grown in fields spread with sewage sludge, euphemistically called "biosolids." Certified organic produce cannot be fertilized with sewage sludge, which is the industrial and hospital waste and human excrement flushed down the drains and later -- in some cases -- spread on some crops.
Since this story broke, nearly 8,000 activists and PRWatch readers have sent emails to Whole Foods executives asking the company to require its suppliers to disclose this information and to label produce grown in sewage sludge so that customers can make informed decisions.